CCP

CCP 1:

Gina is a software engineer intern who works in an office which is jam packed in the middle of NYC.

• She is 21 years old and due to the nature of her work, she’s starting to develop some health conditions
• Her office environment is really congested (in terms of people and location), and she does not get any fresh air or connection with nature while at work.
• Her birthday is coming soon, and she wants to gift herself a gym membership to get back in shape and develop a healthy lifestyle.
• She wants to feel the nature while exercising

CCP 2:

Vivian is a busy mom that uses the time in the gym to be mindful and improve her health.

• She is 54 years old.
• She practices Pilates, Yoga and occasionally lifts lighter weights.
• She likes to be by herself, in a calm environment, without much other stimuli.
• After a long workday, she finds it distracting to hear other people in the gym grunt or put down heavy weights and with loud music she struggles to be mindfully present.

CCP 3:

Peter is a competitive rugby player who lifts a lot of weight.

• He is 20 and a student.
• He hurt his leg during last training so he needs to do recovery exercises.
• He likes to train with his rugby team.
• He is always very sweaty and feels like his smell bothers other gym-goers.
• He prefers gyms that are close to his dorm because he needs to study a lot.
• He likes training with loud music and low light.

POV

PoV 1: Gina wants to get back in shape and develop a healthier lifestyle. She is sitting all day because of work, and wishes to reconnect with nature in an ever-congested work environment. She would love to find a gym that would allow her to have her own space for mind-body balance.

PoV 2: Vivian enjoys practicing pilates, yoga and lifting weights. She likes to train in calm environments were she can connect with herself, far from distractions and outer stimuli. She prefers to avoid crowds and loud music, her time in the gym is her moment to disconnect from work and be mindful.

PoV 3: Peter needs to train to have good performance in his university´s rugby team and study in order to graduate. However, he does not feel comfortable in the gym he goes to because he feels he is bothering those around him with his smell and loud music blasting. He also now feels embarassed by other gym goers that see him do his recovery exercises. He would love to have an alternative space to recover far from the gaze of his peers.