Patagonia Puffer Jacket

Brief Analysis of the Product

• Comes in many different colors
• Uses geese feathers to create the down jacket effect
• Lots of people own these jackets
• They are expensive, so other companies mass produce similar dupes

Key Features that Promote Sustainability

• People can get their jacket repaired for free so they don't need to buy a new one everytime there is a defect
• You can sell your old jacket back to Patagonia when you don't want it anymore - they will recycle your fabric into new products
• 65% of materials used on each product are recycled
• Reduce carbon footprint, pollution, etc

Features that Reduce Sustainability

• Jackets are so expensive that it encourages other companies to make mass-produces dupes to sell for a cheaper amount
• The bulky packaging for large jackets may waste resources
• The jackets are so popular that many may look over their sustainable values and not know about the recycling services they offer