Undecided Umar
- 22 years old
- Smokes cigarettes
- Lives in the city
- College student
- Parties
- Studious but lazy
- Cares about his health but does not want to change
Family-man Phil
- 45 years old
- Has a wife and two children
- Works out
- Lives in a suburban home
- Follows an unhealthy diet
- Cares about the health of his family
Retired Riley
- 68 years old
- Retired
- Exercises with a daily walk
- Lives in a suburban home
- Reads the newspaper online
- Does crossword puzzles
- Monitors her health
Happy Harold
- 34 years old
- Goes with the flow
- Drinks on the weekends
- Lives in a suburban home
- Works a 9-5 job
- Invests in his portfolio frequently
- Works out at the gym
- Follows a mostly healthy diet