Radical Rihanna

Lives in Singapore and is an environmental enthusiast since the age of 19. She comes from a high socio-economic family and is highly educated so she started her own youth-led environmental organisation.
She notices that the majority of her friends and family in Singapore overuses water because they have easy access to water and they do not care about the current water crisis.
This really frustrates Radical Rihanna as she incorporates sustainable living into her daily life. She always uses a reusable water bottle, takes quick showers and does the laundry once a week.
She rudely calls out her friends and family if they waste water. They just think that she's being rude so they don't listen to her.
Her biggest wish is to make a big enough impact to reduce the overuse of water that she sees.

Poor Peter

32 year old working 2 jobs in the urban city of Jakarta, Indonesia
Peter is not financially stable and lives in a populated shanty town
He does not have much access to clean water. But when he's lucky and gets an adequate amount of water, he will use it all up.
Water is not free in Indonesia. He will make do with what he has and reuse water for other purposes like cleaning until it becomes undrinkable
He isn't aware about any environmental issues

Wealthy millennial of 27 years old
Sarah is aware that we are undergoing a water crisis, however she does not care about it
She cares more about her health and appearance. She thinks that the world's resources were made to exploit.
She has access to free and clean tap water but she does not want to drink tap water and buys bottled Perrier water from the supermarkets instead.

Undergraduate student of 21 years old
Tom aware that water is important especially for his health. he cares about his health, especially mental health and focus.
water is a necessity for him but he isn't looking to spend a lot of money.
he has plenty of access to water because of staying in the university area, lives out of home in uni accommodation.
He thinks that other people sometimes are wasting water and has some basic ideas how to save water.

Young, 24 years old
At university, moved out of his parents home to study, living with three housemates, prefers to save money to have fun.
Works a part time job as a bartender, notices people at work keeping the tap on when not needed.
Knows a bit about how to be water-wise but isn't looking to spend any money to do so.

High School aged, lives with his parents (ie doesn't pay bills or rent)
Loves going to the beach and hanging out with friends at the beach or lake
Takes long showers after coming back from the beach
Cares a lot about what his friends think of him
Water provides entertainment and sports for Sam
Doesn't know much about water issues and hasn't talked to his parents about water use

Wealthy millennial of 27 years old
Sarah is aware that we are undergoing a water crisis, however she does not care about it
She cares more about her health and appearance. She thinks that the world's resources were made to exploit.
She has access to free and clean tap water but she does not want to drink tap water and buys bottled Perrier water from the supermarkets instead.

45 year old Mother of 2
Since she has younger kids, Cynthia is more aware that we are experiencing a water crisis
But Cynthia still over-uses water like how she normally does
Cynthia wants to play her part to help with the water crisis but she lacks knowledge and does not know where to begin/how to change

She is old office cleaner in Singapore around 41-56
She does not has much money from her work, living in a developed country
Her main job is cleaning the office, so water is essential for her. She use water for consumption also
She think that water is important
She sometimes see other people waste water