Ideating - Customer Journey Map & MVP

July 19, 2021 → July 20, 2021


Focus on creating a Customer Journey Map. But, your team can also use other ideating techniques to help generate and consolidate your ideas if they're helpful.
Create a description of the features of your Minimum Viable Product (MVP), based on your team's brainstorming and selection activities. You should continue ideating within your design team to refine vision of the essential features of the service or app that you'll be proposing, then itemize those features — the absolute must-haves — in your MVP description. Use this MVP to guide your detailed design of the service or a your design team is proposing as a solution to the needs you've identified. And the features that you've identified as essential will the be the ones that will be most important to prototype and test during the next phase of the design thinking process.