Emily, who deeply cares about the environment, needs to feel like she is making a positive impact in the world because she feels as though she does not fit into society unless she has a purpose.

Hannah, a hairdresser, needs sustainable and good quality products to use on her client's hair because they have high expectations and she wants to support sustainable companies.

Dave, a confident masculine international trekker, needs to buy sustainable items for his trips because he wants to live a life of simplicity and without excess so that he can enjoy his travels.

Candice, a mother of two, needs to feel like she is doing right by her kids because she wants to

make her vision of a natural and clean future for her children a reality.

Hannah, a hairdresser, needs sustainable and good quality products to use on her client's hair because her clients have high expectations, she wants to attract more customers, and she wants to use sustainable products in her business.

build her brand identity

Hannah, a hairdresser, needs sustainable and good quality hair products because she wants to meet her clients high expectations, attract more customers, and build a sustainable reputation.