Testing Priorities
What service or app features will be most helpful to get feedback on?
- Registering - if people will be motivated to sign up
- Profile - areas that seem relevant to measure carbon footprint
- Quiz & Gamification - is it fun to answer the questions and motivational
- Sustainable learning - how motivated are the consumers to learn about their footprint
- progress map - feasible, motivational for consumers to improve their behavior
Testing Strategy
What is the best way for us to get useful feedback for each of these features? What does useful feedback look like?
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- Accepting privacy consent and to share private information
- Would they be willing to pay for the app on a subscription basis
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- what factors/areas should be included to filter carbon footprint
- motivation to set up profile and answer questions
- Customer journey in the app, easy to navigate
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- how often should the app send out questions, would the consumers be willing to take the time to answer everyday, with week summary?
- Is the competition stage motivational enough to keep using the app?
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- Test if the progress map is easy to understand and follow when changes in behavior is made
- Is feedback on the progress motivating change in behavior.