He wants his company to look progressive and supportive of "trendy" ideas
Supportive of environmentalists
Supportive of climate initiatives
He is focused mainly on building his business and conserving all internal resources so creating an environmentally conscious department is very inconvenient
Investor Igor
Wants to invest in an tech company that will make a lot of money
48 years old, wants to retire, 2 children, divorced
Invested in oil, so he's losing money
Owns a gas guzzling muscle with muffle which he bought after the divorce
But realized recently how sad he looks in it
Scared Sarah
30 year old coal miner, 1 child and a husband
Scared of the talk about switching energy sources because she does not want to lose her job (scared that it would affect her daughter Barbra)
Curious and adaptable with proper convincing (needs to be thoroughly convinced)
Lower socio-economic
Exuberant Emelia
College Student
20 years old and single with no children
Higher socioeconomic background, has the means to afford new services
Very independent
Cares about her future and the safety of the environment
president of several student organizations that advocate on behalf of climate issues
Majors in Design with a concentration in sustainability/environmental science