Just Average Joe

Average middle-aged man, middle class, wife and two kids, normal house
Not short on money but doesn't want to overspend
Tries to be somewhat sustainable and reduce his waste/carbon footprint, but not particularly concerned about going out of his way to be sustainable (wouldn't give up a lot of convenience for it)
Literally just average in everything

Busy Brenda

Super busy and has no time
Young professional, single, no time for fun, very focused on her work
Doctor, makes a lot of money so not concerned with price, only convenience
Doesn't want to worry about where her stuff is coming from, has better things to worry about

Has very little money, conserves as much as possible
Homeless, needs services that have no socio economic or class barrier
Sees environmental problems/issues everywhere as a homeless person, affected by weather and waste problems and wants to do more to help but doesn't have many resources to

Young high school student, 17 y.o. who is interested in studying Environmental Studies and Sciences
Passionate about sustainability and does many things in her daily life to help reduce her waste/her carbon footprint (rides bike to school, always uses her hydroflask, president of her school's Environmental Club), but wishes she could go farther and inspire her parents to do the same. Wants a resource or way to allow her whole family to contribute to sustainability and help out.
She wants to convince her family (parents and little brother) to be environmentally conscious, so she wants something that can easily