Woke William
- young, university student
- Australian, grew up in a country town and moved to the city for uni
- lives in a share house with friends - live on a budget
- knows about the key big waste management/disposal services with basic knowledge of what happens after disposal.
- wants to recycle more productively
- wants his housemates to contribute more to sorting the rubbish.
Unsure Ursula
- 24-year-old works as an Accountant
- Lived all over the world but now is settled in Indonesia
- Very knowledgeable about environmental issues especially waste
- Sees that plastic waste is a major issue in Indonesia
- Does not really practice sorting rubbish or 3R's
- Sceptical if his waste is properly disposed
- Needs to know where is the right and trusted place that he can dispose his waste but don't know how to start
- Needs to know how to properly sort his trash and do the 3R's
- Feel that apps are a big thing in Indonesia but not a lot of people use it yet
Aware Thomas
- Aware there is a need for an innovation in waste management.
- Knows human produce food waste, plastic waste, energy waste.
- Understand we have to use less plastic
- Believe that currently there are only few opportunities for funding
- they believe startup should focus more on waste management
Character 4
- Key attributes
- Key attributes
- Key attributes