Who Did You Interview?
- Family Friend
Demographics That Might Provide Helpful Context for Their Responses
- Business executive
- Interest in health and fitness
- No insight regarding business services, strictly personal
Key Findings from the Interview
- Uses services that provide value
- Services must optimize processes and save time
- Finds out about services primarily via word of mouth from others
- Recommends services to others if service has provided sufficient value and made daily life easier