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Interview 4

Who Did You Interview?

  • Family Friend

Demographics That Might Provide Helpful Context for Their Responses

  • Business executive
  • Interest in health and fitness
  • No insight regarding business services, strictly personal

Key Findings from the Interview

  • Uses services that provide value
  • Services must optimize processes and save time
  • Finds out about services primarily via word of mouth from others
  • Recommends services to others if service has provided sufficient value and made daily life easier