Who Did You Interview?
Demographics That Might Provide Helpful Context for Their Responses
- Works full-time and has a long daily commute
- Mom with young children
- Grew up in communist Poland
Key Findings from the Interview
- Buys out of necessity (groceries, new clothes for kids, school supplies)
- Purchases are money conscious (goes to Publix vs. Costco to spend less; cost-compares on websites when shopping online; figures out coupons)
- Sustainability: Hasn’t considered shopping secondhand as an option, but donates/repurposes used items