Who Did You Interview?
- Younger Sister’s Friend
Demographics That Might Provide Helpful Context for Their Responses
- Demographic 1
- Demographic 2
- Demographic 3
Key Findings from the Interview
- Finding 1
- Finding 2
- Finding 3
Notes:
“how are you influenced?”
- friends: people she sees in person, at school
- the internet: but she nevers buys online; usually tries to buy
“advertisement”:
instagram!! almost about to buy a shirt straight through the link today!!!
“when do you take into consideration when making a purchase”
- price! she doesn’t want to cost her too much but she also doesn’t want it to be sweatshop labor
- longevity: will it last the test of time material wise and trend-wise (will she get sick of it)
“overall as a consumer, how do you rank yourself on
- she’s not the type of person to be like “let’s go to coconut point to go shopping”
- she’s not the kind of person to just buy something in an instant; if there’s something she likes in the moment she’ll sit on it for a bit to make sure she has liked it for a while and will continue to like it before making the person
“indecisive”
- last night she was at art fest and she was like should buy a ceramic shrimp bowl and she was like do i need this and
- her reasoning in the moment: oh i never buy implusively but ill use it in my dorm
- also inclined to buy it because it was “one of a kind” handmade from an artfest
“disposal”
- has a hard time getting rid of clothes bc “what if she doesn’t like it now but will like it later
- has a depop that sells clothes and will donate to goodwill
“sustainability”
- gets a lot of anxiety about her impact on the world
- drives as little as possible, carpools, eats less meat
- tries to buy from good brands (vegan or cruelty free)
- overall buying less is the most sustainable thing you can do