Demographics That Might Provide Helpful Context for Their Responses
College graduated worker
Female
An Asian Canadian residing in Vancouver
Married
Key Findings from the Interview
Penny prefers fresh food over preserved food.
Penny prefers her milk and eggs to be organic, but she is fine with non-organic vegetables.
Penny is currently growing tomatoes and cucumbers in her front yard for fun. She does not grow her main source of food because harvests are not stable.
Penny is interested in growing 30% of her food if the process is more convenient and less time-consuming.
Penny is interested in adding microgreens to her diet.