Link to Student
Journal Entry For
Project 1 - Composite Characters
Composite Character Profiles
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Composite Character 1 - Queeny
- 22 Years Old
- University Senior
- Grown up with constant knowledge of the need for climate action
Sustainable Living
- Personal 5 (all for it)
“have become increasingly aware of the impact of climate change”
Desire for the Concept
- Personal 5 (all for it)
“important for me to live in a sustainable environment”
Willingness to pay a premium
- Yes
“but only when financially stable”
đź’ˇ
Likely Early Adopter
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Composite Character 2 - King
- 27 years old
- Graduate Student
- Entrepreneur/Future-minded
Sustainable Living
- Personal 4 (important)
“believes living sustainably is important”
Desire for the Concept
- Personal 5 (all for it)
“it’s an interesting concept, i would like to try it”
Willingness to pay a premium
- Yes
“will pay a premium for the novel experience”
đź’ˇ
Likely Innovator
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Composite Character 3 - Scrooge
- 55 years old
- Not thinking of retiring anytime soon
- Preference to live surrounded by nature
Sustainable Living
- Personal 4 (important)
“its is both personally and economically important for me to live sustainably”
Desire for the Concept
- Personal 5 (all for it)
“important for me to be surrounded by nature”
Willingness to pay a premium
- Yes
“its promising, I would love to try it”
đź’ˇ
Likely early majority
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Composite Character 4 - Shrek
- Of undisclosed age
- still debating the need for sustainable practices
Sustainable Living
- Personal 2 (unimportant)
“it’s been blown way out of proportion”
Desire for the Concept
- Personal 2 (against it)
“I like the greenery, but don’t tell me I cant drive”
Willingness to pay a premium
- No
“I’m not paying more for less freedoms”
đź’ˇ
Likely laggard