Point of View Statements
Online Shopper Ollie
Online Shopper Ollie needs an incentive to prioritize sustainable fashion choices because their frequent online shopping and trend-following behavior contributes to fashion overconsumption and environmental harm, which may contradict their general understanding of sustainability.
Thrifty Tina
Thrifty Tina needs to balance thrift store shopping with awareness of the potential harmful effects on marginalized communities because while she values thrifted items and environmental consciousness, she may not be fully aware of the social impact her thrift store purchases could have.
Classic Shopper Callie
Classic Shopper Carly needs an incentive embrace sustainability in her shopping routine because her shopping habits, catering to a larger household & valuing good deals/quality, have the potential to make a substantial positive impact on reducing fashion overconsumption and waste.
Donation Dolly
Donation Dolly needs guidance in decluttering her closet and making donations because her uncertainty about when to clean out her closet, where to take her donations, and whether or not she needs certain clothing items can lead to unnecessary clutter and a missed opportunity to support those in need through sustainable clothing donations.
Selected Point of View Statement
[USER] needs to [USER'S NEED] because [SURPRISING INSIGHT]