Demographics That Might Provide Helpful Context for Their Responses
Demographic 1
Demographic 2
Demographic 3
Key Findings from the Interview
Feelings about sustainable fashion: Sustainability is a ‘collateral’ effect that he does not directly think about, but achieved through buying good quality long-lasting garment
Relathionship with clothes: Wear them as long as possible. Buying new clothes only when needed
% of unwanted clothes in their wardrobe: less than 5%. All unwanted clothes are given to someone else.
Suggested ways to give clothes a new life: Reparing, passing them to sons