Interview Findings for My Focus Area
I tried to interview people from different age groups in order to collect diverse insight about the topic.
I interviewed 6 people, 3 male and 3 female from age groups spanning between 20ish/ 30ish/ over 50.
The results showed that females usually tend to buy more clothes and wear them in less occasions rather than man and also an inconsistency among younger users: while they profess themselves to be more concerned about sustainability than older people do, their behaviours are instead less responsible than older people ones.
Moreover, after making the first interviews, I realized that my questions were mostly related to the consumers attitudes during the shopping phase, while instead, what I am mostly interested in is the last phase of clothes journey (when they are no more worn), so I decided to change my questions in order to gather more relevant information.
The final version of the question I asked were:
- How do you feel about sustainable fashion? Tell me about your consumer attitudes.
- Tell me about your relationship with the clothes you buy: for how long would you say you wear them? What is the turnover in your wardrobe?
- What is the percentage of clothes in your wardrobe you don’t wear anymore?
- Could you suggest me some ways to give clothes you do not wear anymore a new life? Which of the things you mentioned do you actually engage with?
- What is, in your opinion, the reason that blocks you from undertaking the sustainable action you have mentioned before?