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Friend 4

Who Did You Interview?

  • Friend

Demographics That Might Provide Helpful Context for Their Responses

  • Paris
  • Business manager/President/MD
  • 34

Key Findings from the Interview

  1. What products do you presently use during your menstrual cycle?
    1. Pads
    2. Tampons
    3. Cups or
    4. Period garments

Ans: Sanitary pads, sometimes tampons during events where suitable

  1. During your average cycle, how often do you use this product?

Ans: 12-15

  1. While making a purchase, what features do you look for in a product?
    1. Comfort
    2. Absorption capacity
    3. Price
    4. Material used

Ans: Unscented (sensitive), track ingredients (yuka)

  1. What challenges or inconveniences do you usually face when you purchase menstrual hygiene products?

Ans: Very selective with sensitivity, looks attractive but not great for sensitive.

  1. If you were to come across an organic/sustainable alternative to the period product shelf, how inclined would you be to purchase that?

Ans: Loyal consumer, but I am adventurous. Very particular about ingredients so as long as it fulfills my requirements.