Who Did You Interview?
- Friend
Demographics That Might Provide Helpful Context for Their Responses
- Freshman college student
- Female
- Spanish
Key Findings from the Interview
- Her logic for buying things (on sale) online: the clothes are already made, nobody wants what is left so I might as well not waste it, I will use everything I buy.
- She identifies as a “shopaholic”
- She cares more about style than quality