Prototyping Goals

Why am I creating a prototype?

I am creating a prototype in order to convey my ideas regarding a bin design that will encourage average people to sort their trash. Specifically, I am designing for people who need social incentives in order to take the time out of their day to sort their trash.

Here are some questions I am trying to answer through prototyping:

1. How can sorting result in social capital?
2. How can we make the illusion that everybody is sorting correctly?
3. How will people engage with the new design?

The character archetype I am designing for is Follower Farkle. Here are some of his characteristics:

1. He has a desire/need to “fit-in”
2. He is likely to mimic the behavior of people he admires
3. He cares about his social image and standing

Prototype Features

1. The trashcan is going to be lined with pictures and pieces of the trash that should be thrown in that specific bin. I am doing this so that people get a more visceral idea of how their trash should be sorted. There is plenty of research showing that people/customers follow patterns.
2. If you sorted your trash correctly, you are encouraged to scan your card in order to record your “good deed.” While more thought needs to be put into the actual execution of this feature, the idea is that there is a reward system connected to sorting trash. For example, a Greek Org, Co-Op, or dorm could win a prize if its members sort their trash correctly.
3. The trashcans will be location specific. For example, the trash lining the bins in Coupa will be different than the ones in the dining hall.

Prototype Media

What do I hope to learn from testing this feature?

1. Whether or not people sort their trash correctly if there is a reward system.
2. Whether lining the trash can with “example” trash makes disposing of trash easier for the average person. What happens if the bin gets contaminated?
3. What type of trash should line the trash cans in each location?

How will you prototype and share these features with others to get their feedback?

• A mini prototype made of foam core to illustrate what it will look like
• A sketch to explore what the dimensions and design of the bins should be
• An investigation of the type of trash that goes into bins in distinct location
• A pilot that will give us information regarding the efficiency of the ideas above.