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Keywords: Early adopter (Focus), Desirability (I want that, I need that), Impossibility (Innovation), Adoptability (Story), Memorability (Hook)
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- What are three essential features that differentiate your product?
- What’s unique?
- What will create the “I want that! I NEED that!” feeling or emotion?
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- Reasons for Prototyping
- We prototype to get feedback
- Early
- Later Stages
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- What should I test?
- How can I test it to get useful feedback to refine my design idea?
- Show, Don’t Describe
- Focus Your Prototype on Features that You’d to Test / Get Feedback On
- Specify the Character Profile you’d like to test
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Design a Prototyping Strategy
Planning Your Prototyping Strategy
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Building Your Prototypes
Building Your Prototypes
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- Bring in your prototype to test
- Design your testing plan
- Not the time to pitch or sell your idea… that come’s later.
- What features would be most helpful to get feedback on?
- What’s the most effective way to get helpful feedback?
- What do you want your testers to DO with your prototype?
- What do you want to ASK them?