POV Statement: Tunnel Vision Tony

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POV Statements

Point of View Statements

Point of View Statement 1

Tony needs an “all-inclusive market” because that will accurately display the price of everything going into a purchase (no hidden costs).

Point of View Statement 2

Tony needs to research the additional costs associated with his consumption habits because he often gets into financial trouble.

Point of View Statement 3

Tony needs to limit his initial spending because who knows what additional costs come along.

Selected Point of View Statement

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Select the Point of View statement that you’ll carry forward to inspire and guide your design work.

[USER] needs to [USER'S NEED] because [SURPRISING INSIGHT]

Tony needs an “all-inclusive market” because that will accurately display the price of everything going into a purchase (no hidden costs).

I.e. If Tony is going on a vacation, an all-included resort destination would best suit his spending habits.