Who Did You Interview?
- Teammate
Demographics That Might Provide Helpful Context for Their Responses
- 22 yr
- Male
- CS major
Key Findings from the Interview
- Very intentional purchaser - knows what he wants and researches for it
- Will use items until they are unusable - then landfill probably
- Rarely influenced by advertisements
Christmas - for someone else
Not a big buyer of things - mostly gifts,
Shoes bought new - buy online from brand website - no particular preference - adidas\
Laptop - influence over what it was - but gift
Ipad - magnetised pencil, longevity, storage
Switch - bought games online
Built desktop computer - New Egg - 2020, before had a laptop with not much use - gaming
Ads - think its interesting - never bought impulsively based on an ad
I know what I want
Quality - reviews on amazon, buy from sites I trust - direct to company’s website
Use until extremely broken - going through soles - no cutoff for repair but shoes vs phone - goes to trash after