Lauren

Who Did You Interview?

• Lauren (friend)

Demographics That Might Provide Helpful Context for Their Responses

• Woman, White, Australian
• Grew up in suburban/ rural setting
• Extrovert, do-er, eager

Key Findings from the Interview

• Lauren’s views matched mine very closely from benefit to the world to challenges to utility to the end user. There was no disagreement in customer incentive methods as well - the less you drive, the more you get
• We had disagreements and misalignment with funding approaches - who’s going to fund the app or feature or the incentives? How much of a lift is it to get government or private sector funding? Is there a cost to the feature?
• We didn’t see similarly on the monetization efforts, which admittedly, is the harder part of the problem