Demographics That Might Provide Helpful Context for Their Responses
Woman, White, Australian
Grew up in suburban/ rural setting
Extrovert, do-er, eager
Key Findings from the Interview
Lauren’s views matched mine very closely from benefit to the world to challenges to utility to the end user. There was no disagreement in customer incentive methods as well - the less you drive, the more you get
We had disagreements and misalignment with funding approaches - who’s going to fund the app or feature or the incentives? How much of a lift is it to get government or private sector funding? Is there a cost to the feature?
We didn’t see similarly on the monetization efforts, which admittedly, is the harder part of the problem