Demographics That Might Provide Helpful Context for Their Responses
Male, White, American
Mormon, we went to school together
Family owns many ranches and farms
Key Findings from the Interview
Felt that there are better ways to reduce driving - policy, incentives, just driving less without need for tracking, de-incentivizing people through media and marketing campaigns
Raised a valid point that if this app takes off, and millions subscribe and aim for incentives for driving less (say 80% of people do actually drive less), where would funding come for incentivizing people? Will the pool of people on the app become so large that nobody wins?
Would this be regional or local or geographically based into zones? Or the whole state, country or continent? How’s the market broken out?