Who Did You Interview?

  • Michael (friend)

Demographics That Might Provide Helpful Context for Their Responses

  • Man, American
  • Married, Moved to Michigan from California
  • Ex-Tesla, Doesn’t Drive Much

Key Findings from the Interview

  • Questioned the utility of the idea - fundamentally, how many people care about energy? Sustainability? Driving? Cars? It’s a much lesser fraction of the mass population. What do customers get by using this app or feature? Why should anyone care?
  • Corroborated that implementing the idea wouldn’t be as difficult with GPS tracking and estimating walking vs static vs cycling vs driving.
  • But what if you’re on a bus or train that often mimic driving speeds? False positives?