Demographics That Might Provide Helpful Context for Their Responses
Man, American
Married, Moved to Michigan from California
Ex-Tesla, Doesn’t Drive Much
Key Findings from the Interview
Questioned the utility of the idea - fundamentally, how many people care about energy? Sustainability? Driving? Cars? It’s a much lesser fraction of the mass population. What do customers get by using this app or feature? Why should anyone care?
Corroborated that implementing the idea wouldn’t be as difficult with GPS tracking and estimating walking vs static vs cycling vs driving.
But what if you’re on a bus or train that often mimic driving speeds? False positives?