Who Did You Interview?

  • Jing

Demographics That Might Provide Helpful Context for Their Responses

  • female
  • 25
  • international student in the U.S
  • from China

Key Findings from the Interview

  • How often do you buy clothes? (For yourselves and/or for others, like kids or older people?)
    • Once per month
  • What makes you want to buy new clothes? (peers, social media, etc.)
    • Looks appealing on social media
  • Are there any times in your life when you want to save money on clothes? (Describe if comfortable?)
    • No
  • Where and how do you usually go shopping for clothes?
    • IN PERSON - Not really, super inconvenient
    • ONLINE - Usually
      • Metrics - Sizing as already know how it looks like through social media
    • Tell me about your most recent experience buying clothes?
      • A dress in Urban Outfitters
      • looks beautiful, no consideration, they just look good
    • Do you have experience with secondhand shopping?
      • YES - Online, second-hand LV handbag
  • How do you take care of clothes that you don’t wear anymore? They just stuck there, and were thrown away when she move
  • What habits would you like to work on when it comes to your consumption habits? Buy less maybe. Maybe through not using social media a lot.