Interview 1 - Kristin

Who Did You Interview?

  • Kristin (wife)

Demographics That Might Provide Helpful Context for Their Responses

  • 39yo female; mother of two young kids; working part-time
  • College educated (B.A. & MFA)
  • Avid amateur chef / baker / foodie

Key Findings from the Interview

  • Friction point in the kitchen and with food storage / groceries is mostly WHAT to buy
  • I was surprised how much she actually thinks about food waste (without me knowing it!) but mostly in the context of our kids and how spoiled food could get them sick
  • If we had more space / real estate we would freeze more food to prolong it’s life. Especially things like bread which aren’t the obvious things you think of freezing compared with meats or pre-frozen food items