Interview 2

Who Did You Interview?

  • Full time 1 (Did not collect data on individual’s profile, kept anonymous)

Demographics That Might Provide Helpful Context for Their Responses

  • Full Time employee
  • ADF (Australian Defence Force)
  • Asian-Australian
  • Female

Key Findings from the Interview

  • Doesn’t value sustainability, but applies sustainable behaviours
    • Quality > Quantity
    • Prioritises durability of clothing that outlive trends
  • Believes that college students aren’t aware and further influenced by trends, idols and celebrities
    • Students generally prioritise trends
  • Information they find valuable regarding sustainable clothing:
    • Labor practices
    • Fair wages
  • Recommendations for features/functionalities of app promoting fashion sustainability:
    • Displaying valuable information mentioned above