Interview 3

Who Did You Interview?

  • College Student 2 (Did not collect data on individual’s profile, kept anonymous)

Demographics That Might Provide Helpful Context for Their Responses

  • College Student
  • Singapore University of Technology and Design (SUTD)
  • Asian-Australian
  • Female

Key Findings from the Interview

  • Doesn’t value sustainability, but applies sustainable behaviours
    • Quality > Quantity
    • Prioritises durability of clothing that outlive trends
    • Rationalize clothing purchase based on number of wears you’d get out of a piece
  • Believes that college students are aware, but purchase decision is dependent on pricing
  • Information they find valuable regarding sustainable clothing:
    • Comfort
    • Durability
  • Recommendations for features/functionalities of app promoting fashion sustainability:
    • Display carbon footprint of clothing piece