Who Did You Interview?
- College Student 4 (Did not collect data on individual’s profile, kept anonymous)
Demographics That Might Provide Helpful Context for Their Responses
- College Student
- UC Berkeley/Singapore University of Technology and Design
- Singaporean
- Male
Key Findings from the Interview
- College Student 4 views sustainability as important, but comparatively
- If two of the same option (same price, same clothing piece, same comfort and quality), would purchase the more sustainable one
- Individual understands their individual carbon footprint
- Factors that influence decision to choose sustainable fashion options:
- Comfort
- Quality
- Degree of sustainable impact
- Pricing
- Believes that college students are aware of the environmental/social impacts of the fashion industry, but cost affects their purchasing decision
- A lot more education surrounding sustainability and impact is now prevalent, so awareness and education is improving
- Information they find valuable regarding sustainable clothing:
- Materials involved
- Labor process making the clothes
- Ethics of labor
- Environmental contribution
- Recommendations for features/functionalities of app promoting fashion sustainability:
- Include valuable information mentioned
- Brand comparison
- Improving brand motivation to commit to a certain level of sustainability
- Use of recycled/second-hand clothing to make new clothes
- Relative price