BIMtopia
/CEE 176G/276G | Summer 2024: Sustainability Design Thinking
CEE 176G/276G | Summer 2024: Sustainability Design Thinking
/Class Session 7 | Design Project 1: Communicating
Class Session 7 | Design Project 1: Communicating
Class Session 7 | Design Project 1: Communicating

Class Session 7 | Design Project 1: Communicating

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HOUSEKEEPING
  • Office hours this week
  • Design Project 1 Design Journal Check: Testing card
Elevator Pitch Event Project Sign-upElevator Pitch Event Project Sign-up
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WARM-UP EXERCISE
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Eye Contact, Voice & Body Language
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DESIGN THINKING PROCESS STEP 5: COMMUNICAT3ING
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Open Discussion About Communicating
  • Who? Where? When? Why? What? How?
  • Main Pitfalls: Distractions, Disconnections, Deluge
  • Applying Design Thinking To Your Communications: Empathy, Define, Ideate, Prototype, Test, Communicate.
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The Elevator Pitch
  • Shared Problem. Grab & hold attention.
  • Positivity, Promise & Ask. (Note: Positivity is hard work)
  • Eye contact, posture & volume.
  • In-class presentation.
  • 90 seconds - firm limit.
  • Practice. Practice. Practice.
  • No Q&A (we will have Q&A for Design Projects 2 & 3 presentations)
  • Peer Evaluation (Google Form): Idea, Presentation, Persuasiveness
The Art of the Executive Summary - Guy Kawasaki

Several people have asked me for a blog entry about executive summaries. My colleague at Garage, Bill Reichert, wrote this explanation, and it’s as good as it gets. Writing a Compelling Executive Summary By now, you’ve probably already read several articles, web pages—even books—about writing the perfect executive summary. Most of them offer a wealth […]

guykawasaki.com

The Art of the Executive Summary - Guy Kawasaki
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The Spec Sheet
  • Template
Sustainability Design Thinking Design Project 1 Spec Sheet Template

CEE 176G/276G SUSTAINABILITY DESIGN THINKING SPEC SHEET Product Name Designer Name (use First Name Last Name; no middle or other names) Design Date (format example: Friday, July 17, 2024) CONCEPT STATEMENT (Short paragraph <50 words) MVP FEATURES (<10 words each) Feature 1 Feature 2 Featur...

docs.google.com

Sustainability Design Thinking Design Project 1 Spec Sheet Template
  • Report on Design Thinking Process & Product (2-page limit)
  • Design Thinking Reflection (~250 words)
  • Publication-Ready Quality (Bonus Point; incentive)
  • Remove Un-necessary Rubric before submitting.
  • Due after Elevator Pitch, but should be started together.
  • Submit in Canvas.
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Short Video
  • Exactly 30-seconds.
  • Highlights only.
  • Emphasis on Design Thinking.
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IN-CLASS EXERCISE
Elevator Pitch Exercise

80 Minutes 10 min Review notes from homework; focus point 5 min Intro slides 5 min Guy Kawasaki 5 min Set-up PostIts 10 min Ryan Higa 15 min Ideate content on PostIts 5 min Storyboard 5 min Rehearse 15 min Present Colin/Glenn IDEA A PostIt brainstorming method to craft an elevator pitch for a pro...

docs.google.com

Elevator Pitch Exercise
  • Create an elevator pitch (topic?)
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IN-CLASS PROJECT WORK
  • Review Design Journal
  • Create outline for elevator pitch using PostIt method
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HOMEWORK ASSIGNMENT
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Elevator Pitch
  • Design Journal notes due in Notion by 2:30 pm on July 17, 2024
    • Post Your Elevator Pitch Slides HerePost Your Elevator Pitch Slides Here

    Reminder: 1 Google slide allowed as backdrop (PDF or url on Design Journal elevator pitch card). Animation on slide ok.

  • Elevator Pitch delivery in class on July 17, 2024
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Spec Sheet
  • Due in Canvas by 2:30 pm on July 22 2024
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Short Video
  • Exactly 30-seconds.
  • Highlights only.
  • Emphasis on Design Thinking.
  • Spec Sheet Reflection + Short Video Reflection ⇒ 5 points.
  • Due in Notion Design Journal by 2:30 pm on July 22, 2024