Communicating

The final step in the Design Thinking process is communicating -- sharing your product idea with others:

• your product ideayour design thinking process and journeythe results of your testingrecommendations for what to do next

Here's an overview and tips on how to use communication methods from the d.School Bootcamp Bootleg:

7 - Design Thinking - Communicating Methods.pdf

An Elevator Pitch is a concise presentation of your product idea to motivate a reviewer or potential investor in a very short period of time -- for example, on an elevator ride.

Here's an abbreviated version of a specific format, recommend by Guy Kawasaki -- tech entrepreneur and famed Apple evangelist.

And here's a very effective example of presenting a product idea in 45 seconds.