Minimalistic Megan

• Young, recently got a job and looking for a small functional space to live, work and entertain
• Sustainable activist, who cares about sustainability and her mark on the world
• Wants to live in a modern, yet minimal space that is long term
• Should not require a lot of maintenance or money
• Has lots of friends over often yet also works from home
• Loves the outdoors and does not like small closed off areas

Sensible Sherry

• Older, likes to go to a gym close by her house instead of buying equipment
• Wants to find a place or way to spend less money on electricity in her house
• Lives in an area where she constantly has to use air conditioning
• Feels like she is wasting energy by using the lights and air conditioning so much
• Not into researching sustainability, but is open to it and will use it if its an easier/better option

Working Rob

• Mid-40s, married, 1 kid
• Wants to be more conscious about his money and downsize to a smaller house
• In order to save money for retirement and for his kid's college tuition
• Rob's company recently moved to optional remote work
• this means that he can work form anywhere in the country
• He also would like his house to have a designated office where he can work
• his office needs to be practical and calming as he will be spending a lot of time there
• Rob would also like a house that is easy to maintain and cost little to run.

Luxury Linda

• Her lifestyle is decadent and indulgent, not scared of spending money
• Married with 2 young kids who are extremely spoiled
• Does not pay attention to being sustainable or environmentally-friendly
• In search of a spacious, luxury home because of her kids
• Does not want to compromise on quality or functionality