Undecided Umar

• 22 years old
• Smokes cigarettes
• Lives in the city
• College student
• Parties
• Studious but lazy
• Cares about his health but does not want to change

Family-man Phil

• 45 years old
• Has a wife and two children
• Works out
• Lives in a suburban home
• Follows an unhealthy diet
• Cares about the health of his family

Retired Riley

• 68 years old
• Retired
• Exercises with a daily walk
• Lives in a suburban home
• Reads the newspaper online
• Does crossword puzzles
• Monitors her health

Happy Harold

• 34 years old
• Goes with the flow
• Drinks on the weekends
• Lives in a suburban home
• Works a 9-5 job
• Invests in his portfolio frequently
• Works out at the gym
• Follows a mostly healthy diet