Our Best POV So Far

[Undecided Umar] needs [a product that cleans the air in his home without requiring maintenance or interfering with his current routine] because [he wants to be healthier but does not want to change his lifestyle and stop smoking.]

provides clean the air in a home - not interfering — set and forget

because he wants to be healthier — wellness, without sacrifice

Point of View Statement 1 - Umar

[Undecided Umar] needs [a product that cleans the air in his home without requiring maintenance or interfering with his current routine] because [he wants to be healthier but does not want to change his lifestyle and stop smoking.]

Point of View Statement 2 - Phil

[Family-man Phil] needs [to ensure all his loved ones consistently have clean air throughout his home] because [he wants to protect their health and ensure they are breathing unpolluted air.]

Point of View Statement 3 - Riley

[Retired Riley] needs [a product that is easy to use] because [she is an older woman and has not kept up with the newer innovations.]

Point of View Statement 4 - Harold

[Happy Harold] needs [a product that is affordable] because [he likes to save his money and invest it rather than purchasing goods.]