Who Did You Interview?
- Mother
Demographics That Might Provide Helpful Context for Their Responses
- Owns a business
- Lives in the city
Key Findings from the Interview
- Likes to use services to save time and effort
- Prefers using services that take out the guesswork in planning and give proactive prompts
- Is willing to pay a little extra if the app/service uses sustainable business methods
- Conscious about the brand image