Demographics That Might Provide Helpful Context for Their Responses
Gen Z
Grew up in Suburbs
Has Amazon prime
Key Findings from the Interview
Doesn't use that many services besides the regular electricity and water bills, family has amazon prime.
Likes how this service provides benefits in multiple areas in relation to Amazon products and services like tv shows, movies, and shipping products.
Uses this service because of frequent purchases from amazon prime, but doesn't like how other services have free trials that are hard to unsubscribe from