Point of View Statement 1

[Simple Sam] needs [a service to help inform and organize donations] because [they're looking for an easy way organize their donations]

Point of View Statement 2

[Generous Gary ] needs [a service to help him keep track of his donations] because [of his philanthropic nature and need for tax write offs]

Point of View Statement 3

[Who] needs [What] because [Reason / Surprising Insight]