[Young, single mother with several growing children] needs [a service that repurposes old clothing] because [she needs to shop for clothes for her children frequently and is not able to afford sustainable, long-lasting clothing.]

[A high school athlete] needs [a service that provides sustainable alternatives to running shoes] because [he often wears out his current running shoes and is concerned with the amount of plastic waste he is generating.]

[Single father Henry] needs [a service that advises him on creating greener, healthier, and tastier food for his kids] because [he is not used to cooking and generates a lot of unused ingredients and leftovers.]