Cautious Karen

• She is a mother of 3
• Cares about her kids and wants to make sure they are getting the best possible
• Does not want to go out of her comfort zone

Businessman Bob

• In his 40s, father of the family
• Owns a large building in a city
• Always looking for a deal

Caring Carrie

• Cares a lot about sustainability
• A high school student (senior)
• Loves the environmental science course that she took in junior

Aesthetic Anna

• A high school student (junior)
• Really cares about making a difference in her environment
• Is open to really new ideas as long as they look cool