Demographics That Might Provide Helpful Context for Their Responses
Woman, Indian-American
Approx 30 yrs old
In the healthcare sector
Key Findings from the Interview
Praneetha was excited about the idea to track individual mileage - she saw a direct connect between reducing driving and emissions reduction
She was doubtful about the accuracy of this idea - how’d you detect one’s driving or not? False negatives? False positives?
She also raised a concern that often people give each other their phone (a phone may be shared within a family) so in that case, how would the app or concept account for that.