Design Project 1 | Composite Character Profiles

Composite Character Profiles

Aware John

• 40s
• 2 kids
• Male
• Knows that he is supposed to collect the trash at the beach and feel guilty when not doing so
• Don’t have the habit of bringing a trash bag with him, pointing the lack of infrastructure as his main pain point

Conscious Kelly

• 25s
• Female
• Brings a trash bag every time that goes to the beach
• Don’t leave until she makes sure that all her trash was given a proper destination

Litter Bill

• 30s
• Class B/C
• Male
• Don’t feel guilty in leaving trash behind at the beach
• Don’t collect the trash if there is any kind of difficulties/obstacles to it