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Interview 2 - William

Who Did You Interview?

  • William Mattson - friend from back home

Demographics That Might Provide Helpful Context for Their Responses

  • Male - 17 years old - highschooler
  • Environmentalist
  • Relatively affluent
  • White

Key Findings from the Interview

  • Q1) Health was very important. Focused on finding protein in not meat items. Would pay extra for higher quality foods.
  • Q2) Believes food travels well over 1000 miles to get to plate.
  • Q3) Loves the idea of farmers market and fresh produce.
  • Q4) Education on nutrition through personal trainer, school, online
  • Q4) Ideal food life is to have more fresh and healthy foods. Like a fresh grown garden or from down the street.