Design Project 1 | Composite Character Profiles

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Journal Entry For

Project 1 - Composite Characters

Composite Character Profiles

Prioritises quality over quantity
Seldom purchaser, will purchase high quality clothing every few months
Pays attention to the quality of fabrics and if the clothing piece will outlive trends

Durability - how long will this piece of clothing last?
Comfort - how does the clothing fit on a regular basis? Is there an inner lining or a method used to avoid itchiness or general discomfort in the clothing?
Materials used - are higher quality fabrics used? Will the materials fade after a number of washes or lead to holes forming?
Ethical labor practices - is there transparency in how workers are treated and paid when making clothing pieces?

Has a general awareness of sustainability but cost affects their purchasing decision

Opt for more affordable pieces to wear
Quantity over quality
Will still explore thrift shops to find more unique and pieces that are low priced but also promote a circular economy

Aims to work towards making more conscious consumer purchasing decisions
If two of the same option (same price, same clothing piece, same comfort and quality), would purchase the more sustainable one
Information valued regarding sustainable clothing

Pricing - how affordable is this piece of clothing for my current budget? Is there a cheaper option available or certain sales on at the moment?

What might the cost to make vs price difference be? Would it be more valuable to opt for higher quality clothing based on the difference?

Materials used - Will the materials fade after a number of washes or lead to holes forming? Is the price justifiable for the kind of fabric used in this piece of clothing?
Ethical labor practices - is there transparency in how workers are treated and paid when making clothing pieces?

Will opt for online shopping platforms (e.g. Shein and Temu) due to their affordable pricing for clothing
Generally influenced by social media influencers, idols and celebrities to buy a clothing piece
Hyper-aware of the social standards that come with how you dress, constant pressure to always be wearing the cutest and trendiest outfits - prevalent in college settings
Do not believe that their purchasing decisions have any impact on their individual self and therefore do not need to be prioritised
Information valued regarding sustainable clothing

Pricing - how affordable is this piece of clothing compared to how trendy it is? Could I buy this on Shein for cheaper?
Nil - would not seek this information when purchasing clothing
Area of opportunity: building more awareness and educating on ethical labor practices and materials used

If educated on the distinctly less durable nature of polyester and cheaper fabrics, would this influence a more conscious purchase?