Design Project 1 | Composite Character Profiles

Link to Student
Yepez, Sean
Journal Entry For
Project 1 - Composite Characters

Composite Character Profiles

Composite Character 1 Name: Colin

  • Key attributes that help motivate your thinking about their day-to-day lives and sustainable behaviors
    • Age: 50s, Married, No children living in home
    • Home status: Owns home, mostly paid off.
    • Work status: Works mostly onsite (hybrid, 3-5 days per week)
    • Motivations: Values energy efficiency mostly due to economic impact.
    • Sustainable behaviors: Willing to evaluate the economic merits of sustainability projects.
    • Unsustainable behaviors: Commutes long distances for work in biotech labs and hobbies include long distance travel and motorsports in gasoline powered vehicles.

Composite Character 2 Name: Andrew

  • Key attributes that help motivate your thinking about their day-to-day lives and sustainable behaviors
    • Age: 20s, Single, No children
    • Home status: Lives with parents
    • Work status: Works remotely.
    • Motivations: Price sensitive. Saving up to buy a home hopefully within 10 years.
    • Sustainable behaviors: Extremely cost conscious, lives with family and does not purchase many unnecessary disposable products.
    • Unsustainable behaviors: Travels by airplane at least 1 time per month to visit friends.

Composite Character 3 Name: Chelsea

  • Key attributes that help motivate your thinking about their day-to-day lives and sustainable behaviors:
    • Age: 30s,
    • Home status: Rents home
    • Work status: Works nearby on site.
    • Motivations: Living in a socially acceptable way; eco-conscious for social reasons.
    • Sustainable behaviors: Lives nearby to work and does not travel often.
    • Unsustainable behaviors: Purchases large quantities of high fashion purses and clothes and adds to collection.

Composite Character 4 Name: Dani

  • Key attributes that help motivate your thinking about their day-to-day lives and sustainable behaviors
    • Age: 40s
    • Home status: Owns home, at the beginning of 30 year mortgage.
    • Work status: Works full-time remote.
    • Motivations: Eco-consciousness and long-term financial viability of home for her partner and young children.
    • Sustainable behaviors: Works remotely and travels very little. Works in EV-related startup & open minded to ideas that will have positive environmental impact even if cost-neutral.
    • Unsustainable behaviors: High debt load due to recent home purchase and costs from raising children. Economic shock or utility cost increase could substantially harm ability to pay for financed improvements on home.

Composite Character 5 Name: Alice

  • Key attributes that help motivate your thinking about their day-to-day lives and sustainable behaviors
    • Age: 35s
    • Home status: Owns several rental units in a 25 mile radius from her primary residence.
    • Work status: Works from home and travels to properties to repair and upgrade.
    • Motivations: Protect profits from future energy cost inflation and simplify maintenance.
    • Sustainable behaviors: Contributes to high density housing in her neighborhood.
    • Unsustainable behaviors: Drives large diesel pickup truck to haul equipment, supplies, and building materials to and from properties.