Who Did You Interview?

  • Sandhya Gopinath

Demographics That Might Provide Helpful Context for Their Responses

  • High School Student
  • Teenage Girl
  • Person of Color

Key Findings from the Interview

  • Comfort — Brand reliability
    • people are more trusting of brands they already know
    • sustainable products/brands need to prove their superiority to convince consumers to switch over
  • Availability/Access
    • not many variety in products — only one or two and too expensive to justify for normal people
  • Sustainability
    • all about preservation
    • future is more in tech than in products
    • Recycling — issues with sorting and maybe more government intervention
  • Landfills
    • chemicals
    • keep away from humans