Who Did You Interview?
Demographics That Might Provide Helpful Context for Their Responses
- High School Student
- Teenage Girl
- Person of Color
Key Findings from the Interview
- Comfort — Brand reliability
- people are more trusting of brands they already know
- sustainable products/brands need to prove their superiority to convince consumers to switch over
- Availability/Access
- not many variety in products — only one or two and too expensive to justify for normal people
- Sustainability
- all about preservation
- future is more in tech than in products
- Recycling — issues with sorting and maybe more government intervention
- Landfills
- chemicals
- keep away from humans