Jing

Who Did You Interview?

• Jing

Demographics That Might Provide Helpful Context for Their Responses

• female
• 25
• international student in the U.S
• from China

Key Findings from the Interview

• How often do you buy clothes? (For yourselves and/or for others, like kids or older people?)
• Once per month
• What makes you want to buy new clothes? (peers, social media, etc.)
• Looks appealing on social media
• Are there any times in your life when you want to save money on clothes? (Describe if comfortable?)
• No
• Where and how do you usually go shopping for clothes?
• IN PERSON - Not really, super inconvenient
• ONLINE - Usually
• Metrics - Sizing as already know how it looks like through social media
• Tell me about your most recent experience buying clothes?
• A dress in Urban Outfitters
• looks beautiful, no consideration, they just look good
• Do you have experience with secondhand shopping?
• YES - Online, second-hand LV handbag
• How do you take care of clothes that you don’t wear anymore? They just stuck there, and were thrown away when she move
• What habits would you like to work on when it comes to your consumption habits? Buy less maybe. Maybe through not using social media a lot.