Design Project 1 | Domain / Area of Opportunity

The domain that I’d like to focus on is….

The domain I would like to focus on is to incentives individuals to take actions towards sustainability. I want to help make taking sustainable actions a habit for individuals!

This area is important/interesting to me because….

This area is important to me because :

1. As a changemaker, who has always been taking small and simple sustainable actions, I found my often demotivated when I get asked the question “How does your action as an individual make a difference in the grand scheme of things ?”
2. I have also realised that I would like to be rewarded for making a difference in the world i.e social validation or monetary compensation
3. I also found it very challenging coming from a place that did not place sustainability as priority to find a community that worked towards sustainability!